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size: 165 x 220 mm
- Gianluca Folì
- Simone Massoni
- Tai Pera
- Elisabetta Benfatto
- Piero Crida
- Katsumi Komagata
- Francesco Franchi
- Giulia Mirandola
- AI - Autori di Immagini
- Paolo Fossati
- Laura Ottina
A method. It’s something that we all (or almost all) have. We spend our days, organise life and work, each of us in their own area of freedom, according to their own rules, no matter how efficient. These rules developed spontaneously or thanks to a parent, teacher or somebody we observed and that we have been convinced and seduced by. But they will always be ours. AG Fronzoni required eight hours of hard and solitary work a day from his students, who had to focus on quality. In his planned geometry – predominant in the essence of his works – the synthesis of what needs to be done appears like a perfect timetable. This issue of ILIT, the 6th, was not meant as a lecture on method.
It aims at presenting some interesting sparks and pieces of advice to discuss, understand one another, improve and look forward.
We, as Fronzoni’s students, listen and ask ourselves: “what is the meaning of method?” Komagata uses a metaphor: a coffee ground and a baseball ball unveil his philosophy with the same pragmatism that Piero Crida uses to find efficiency through curiosity, study and research of awareness. Francesco Franchi talks about design and editorial design as links between content and form, ethic and aesthetic, communication and information. An engineer dealing with himself, Gianluca Folì transforms the method in a character and creates it piece after piece, like a character of a story. It is an alchemy of talent and responsibility, an encounter of natural or acquired abilities.
And then rules, anecdotes, formula and agendas. We find it in those images that catch our attention for at least three seconds.
Three seconds. To the ones who made them, it’s a victory for their effort and strain.
I must have read somewhere that the only place where “success” comes before “sweat”
is the dictionary. Even on 1884 Melzi, the first Italian encyclopaedia that sold more than
three hundred thousand copies in ten years.